However, as many people use this information to do outreach to those who have looked at their profiles, I understand why this is seen by some as being a valuable feature.Īs I say in the opening sentence of this section, the profile view count is important and you should keep an eye on this – but you can do that with a free LinkedIn account.įree LinkedIn accounts are limited in the number of searches that can be done each month. This is now available only to Premium members.Īs I wait for people to get in touch with me, I almost never look at who’s viewed my profile and so this enhanced data set isn’t of any use to me. On free accounts, you can see only the 5 most recent people who’ve viewed your account.įree accounts used to show a graph of how these view counts changed over the past 90 days. One of the key selling points of paying for LinkedIn is the ability to see the details of all the people who’ve looked at your profile over the past 90 days. Your profile view count over the past 90 days is the most important metric to measure on LinkedIn, as it shows how many people are finding your profile through direct search, through your content or through word of mouth. Most of the following sections relate to the content of the right-hand panel shown above. This shows recent profile viewers, LinkedIn Learning courses and some handy links in the right-hand panel. When you have LinkedIn Premium, you can access a special panel of information and settings via the Access My Premium option in the Me menu.
That felt like buying a sports car before I’d passed my driving test, so I’ve stuck with my plan of testing the cheaper, simpler Business Premium. When embarking on this experiment, I was told that I should skip LinkedIn Business Premium and go straight to Sales Navigator. The following prices (exclusive of 20% VAT) were correct at the start of May 2021: Packageįor further comparison, on 3 February 2023, Business Premium cost £55/month or £399.90/year in the UK (plus 20% VAT). I managed to reach 33K followers on my free LinkedIn account but I wanted to test Business Premium to see whether it was worth the money (£399.90+VAT=£479.88 per year in the UK). Until doing this April 2021 experiment, I’d never paid a penny for my LinkedIn account.
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